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ELEVATING SPORT ACROSS INDEPENDENT EDUCATION.<\/h3>

Built on shared values of ambition, performance and community, the partnership between Alleyn's School Group, Castore and Kitlocker represents a modern approach to sportswear within independent education.<\/p>

Since launching in 2024, Kitlocker has supported the Group through premium Castore sportswear, bespoke online retail solutions and fully managed rollout across five schools in London.<\/p>

Together, the partnership showcases how leading institutions can create a consistent identity and premium experience for students, staff and parents through a trusted long-term sportswear partner.<\/p>"},"borderRadius":{"id":130677091,"value":"#{text.border.radius}"},"textColor":{"id":130677092,"value":"#{text.color}"},"backgroundColour":{"id":130677093,"value":"#0000"},"truncateHeight":{"id":130677094,"value":null},"padding":{"id":130677096,"value":"3"},"fullWidth":{"id":130677097,"value":"1"},"fullBackgroundColor":{"id":130677098,"value":"#{text.fullBackground.color}"},"published":{"id":130677099,"value":"1"},"conditions":{"id":130677100,"value":"[]"},"template":{"id":130685988,"value":"text"}}},{"id":5170666,"type":"banner","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"type":{"id":130677101,"value":"slim"},"title":{"id":130677102,"value":"ABOUT ALLEYN'S SCHOOL"},"copy":{"id":130677103,"value":null},"titleColor":{"id":130677104,"value":"#{banner.title.color}"},"titleBackground":{"id":130677105,"value":"#{banner.title.background.color}"},"copyColor":{"id":130677106,"value":"#{banner.copy.color}"},"copyBackground":{"id":130677107,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":130677108,"value":"95%"},"textShadow":{"id":130677109,"value":"#{banner.text.shadow}"},"borderRadius":{"id":130677110,"value":"0px"},"buttonBorderRadius":{"id":130677111,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":130677112,"value":"#{button.primary.color}"},"buttonStyle":{"id":130677113,"value":"secondary"},"buttonSize":{"id":130677114,"value":"standard"},"overlayOpacity":{"id":130677115,"value":"0.15"},"overlayColourStart":{"id":130677116,"value":"#000000"},"overlayColourEnd":{"id":130677117,"value":"#000000"},"overlayDirection":{"id":130677118,"value":"90"},"image":{"id":130677119,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/fvgvnwy1wwry5lysf331qmiwo0dzsm1raz0mom0nwahg00wc.png.png?w=auto&h=auto&fy=0.64196087699535\",\"alt\":\"\"}"},"video":{"id":130677120,"value":null},"videoThumbnail":{"id":130677121,"value":null},"media":{"id":130677122,"value":"image"},"align":{"id":130677123,"value":"center"},"verticalAlignment":{"id":130677124,"value":"center"},"font":{"id":130677125,"value":"#{heading1.font}"},"actions":{"id":130677126,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"padding":{"id":130677128,"value":"1"},"fullWidth":{"id":130677129,"value":"1"},"fullBackgroundColor":{"id":130677130,"value":"#{banner.fullBackground.color}"},"published":{"id":130677131,"value":"1"},"conditions":{"id":130677132,"value":"[]"},"template":{"id":130684090,"value":"banner"}}},{"id":5170667,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"html":{"id":130677133,"value":"

ALL WE CAN BE.<\/h3>

Founded in 1619 by actor and philanthropist Edward Alleyn, Alleyn's School is one of South London's leading co-educational independent schools for pupils aged 4 - 18.<\/p>

Built on a rich history of aspiration, opportunity and community, Alleyn's has long been recognised for delivering far more than academic excellence alone. In 1976, the School became one of the first independent schools in the UK to transition to co-education, before expanding further in 1992 with the opening of the Junior School at the Dulwich campus.<\/p>

At the heart of School life are Alleyn's core values: Respect, Opportunity, Curiosity, Courage and Kindness - helping students develop confidence, character and purpose both inside and outside the classroom.<\/p>

Today, the School's thriving alumni includes more than 10,000 former pupils, with notable names including actor Jude Law<\/em>, musician Florence Welch<\/em> and former Financial Times <\/em>editor Lionel Barber.<\/em><\/p>"},"borderRadius":{"id":130677134,"value":"#{text.border.radius}"},"textColor":{"id":130677135,"value":"#{text.color}"},"backgroundColour":{"id":130677136,"value":"#0000"},"truncateHeight":{"id":130677137,"value":null},"padding":{"id":130677139,"value":"3"},"fullWidth":{"id":130677140,"value":"1"},"fullBackgroundColor":{"id":130677141,"value":"#{text.fullBackground.color}"},"published":{"id":130677142,"value":"1"},"conditions":{"id":130677143,"value":"[]"},"template":{"id":130685989,"value":"text"}}},{"id":5170668,"type":"banner","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"type":{"id":130677144,"value":"slim"},"title":{"id":130677145,"value":"ALLEYN'S X KITLOCKER"},"copy":{"id":130677146,"value":null},"titleColor":{"id":130677147,"value":"#{banner.title.color}"},"titleBackground":{"id":130677148,"value":"#{banner.title.background.color}"},"copyColor":{"id":130677149,"value":"#{banner.copy.color}"},"copyBackground":{"id":130677150,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":130677151,"value":"95%"},"textShadow":{"id":130677152,"value":"#{banner.text.shadow}"},"borderRadius":{"id":130677153,"value":"0px"},"buttonBorderRadius":{"id":130677154,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":130677155,"value":"#{button.primary.color}"},"buttonStyle":{"id":130677156,"value":"secondary"},"buttonSize":{"id":130677157,"value":"standard"},"overlayOpacity":{"id":130677158,"value":"0.15"},"overlayColourStart":{"id":130677159,"value":"#000000"},"overlayColourEnd":{"id":130677160,"value":"#000000"},"overlayDirection":{"id":130677161,"value":"90"},"image":{"id":130677162,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/smdwsr68wivacqzfelzu8voecogp4ieupgisgniioseyu9s4.png.png?w=auto&h=auto&fy=0.54217217352687\",\"alt\":\"\"}"},"video":{"id":130677163,"value":null},"videoThumbnail":{"id":130677164,"value":null},"media":{"id":130677165,"value":"image"},"align":{"id":130677166,"value":"center"},"verticalAlignment":{"id":130677167,"value":"center"},"font":{"id":130677168,"value":"#{heading1.font}"},"actions":{"id":130677169,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"padding":{"id":130677171,"value":"1"},"fullWidth":{"id":130677172,"value":"1"},"fullBackgroundColor":{"id":130677173,"value":"#{banner.fullBackground.color}"},"published":{"id":130677174,"value":"1"},"conditions":{"id":130677175,"value":"[]"},"template":{"id":130684208,"value":"banner"}}},{"id":5170669,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":6,"items":[],"properties":{"html":{"id":130677176,"value":"

LEADING EDUCATION. LEADING SUPPLIER.<\/h3>

As one of South London's leading co-educational schools, Alleyn's required a sportswear supplier capable of supporting both the scale and ambition of its academic co-curricular offering.<\/p>

As the UK's leading multi-brand sportswear supplier, Kitlocker worked closely with Alleyn's School to identify a premium sportswear solution that aligned with the School's identity, heritage and long-term vision. Castore was selected as the ideal brand partner, combining high-performance apparel with a premium aesthetic and strong reputation within elite sport.<\/p>

The partnership officially launched in September 2024, bringing together Alleyn's School, Castore and Kitlocker in a collaboration built around shared ambition, innovation and excellence - truly reflecting the School's ethos: All We Can Be.<\/em><\/strong><\/p>"},"borderRadius":{"id":130677177,"value":"#{text.border.radius}"},"textColor":{"id":130677178,"value":"#{text.color}"},"backgroundColour":{"id":130677179,"value":"#0000"},"truncateHeight":{"id":130677180,"value":null},"padding":{"id":130677182,"value":"3"},"fullWidth":{"id":130677183,"value":"1"},"fullBackgroundColor":{"id":130677184,"value":"#{text.fullBackground.color}"},"published":{"id":130677185,"value":"1"},"conditions":{"id":130677186,"value":"[]"},"template":{"id":130685990,"value":"text"}}},{"id":5170670,"type":"banner","published":1,"size":{"x":12,"y":0},"order":9,"items":[],"properties":{"type":{"id":130677187,"value":"slim"},"title":{"id":130677188,"value":"ALLEYN'S SCHOOL GROUP X KITLOCKER"},"copy":{"id":130677189,"value":null},"titleColor":{"id":130677190,"value":"#{banner.title.color}"},"titleBackground":{"id":130677191,"value":"#{banner.title.background.color}"},"copyColor":{"id":130677192,"value":"#{banner.copy.color}"},"copyBackground":{"id":130677193,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":130677194,"value":"95%"},"textShadow":{"id":130677195,"value":"#{banner.text.shadow}"},"borderRadius":{"id":130677196,"value":"0px"},"buttonBorderRadius":{"id":130677197,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":130677198,"value":"#{button.primary.color}"},"buttonStyle":{"id":130677199,"value":"secondary"},"buttonSize":{"id":130677200,"value":"standard"},"overlayOpacity":{"id":130677201,"value":"0.15"},"overlayColourStart":{"id":130677202,"value":"#000000"},"overlayColourEnd":{"id":130677203,"value":"#000000"},"overlayDirection":{"id":130677204,"value":"90"},"image":{"id":130677205,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/hpgziffueegmuhcldtr25smqvh2muwykxcx77cfxgdj4v4ki.png.png?w=auto&h=auto&z=1.1&fx=0.45454592863882&fy=0.50561141318943\",\"alt\":\"\"}"},"video":{"id":130677206,"value":null},"videoThumbnail":{"id":130677207,"value":null},"media":{"id":130677208,"value":"image"},"align":{"id":130677209,"value":"center"},"verticalAlignment":{"id":130677210,"value":"center"},"font":{"id":130677211,"value":"#{heading1.font}"},"actions":{"id":130677212,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"padding":{"id":130677214,"value":"1"},"fullWidth":{"id":130677215,"value":"1"},"fullBackgroundColor":{"id":130677216,"value":"#{banner.fullBackground.color}"},"published":{"id":130677217,"value":"1"},"conditions":{"id":130677218,"value":"[]"},"template":{"id":130684210,"value":"banner"}}},{"id":5170671,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":8,"items":[],"properties":{"html":{"id":130677219,"value":"

PUSHING BOUNDARIES AND TESTING LIMITS.<\/h3>

With a growing reputation within the independent education sector, Alleyn's School entered a partnership with global education group Cognita<\/em> to expand Alleyn's offering across London.<\/p>

This growth saw the launch of Alleyn's Regent's Park and Alleyn's Hampstead extending the School's heritage beyond Dulwich and establishing a presence north of the river.<\/p>

Continuing this momentum, Alleyn's School announced in July 2025 that Alleyn's Oakfield would also join the Alleyn's School Group, creating a family of five schools united by educational excellence.<\/p>"},"borderRadius":{"id":130677220,"value":"#{text.border.radius}"},"textColor":{"id":130677221,"value":"#{text.color}"},"backgroundColour":{"id":130677222,"value":"#0000"},"truncateHeight":{"id":130677223,"value":null},"padding":{"id":130677225,"value":"3"},"fullWidth":{"id":130677226,"value":"1"},"fullBackgroundColor":{"id":130677227,"value":"#{text.fullBackground.color}"},"published":{"id":130677228,"value":"1"},"conditions":{"id":130677229,"value":"[]"},"template":{"id":130685991,"value":"text"}}},{"id":5170672,"type":"banner","published":1,"size":{"x":12,"y":0},"order":7,"items":[],"properties":{"type":{"id":130677230,"value":"slim"},"title":{"id":130677231,"value":"THE GROWTH OF ALLEYN'S SCHOOL 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WORLD-CLASS EDUCATION. WORLD-CLASS SPORTSWEAR.<\/h3>

As the Alleyn's School Group expanded, maintaining consistency across branding, identity and presentation became increasingly important.<\/p>

Building on the success of the original partnership, Kitlocker became the official sportswear supplier for the wider Alleyn's School Group, supporting each new site with bespoke Castore teamwear and sports kit solutions tailored to their individual identity.<\/p>

In September 2025, Alleyn's Regent's park launched with bespoke Castore sportswear supplied by Kitlocker, providing staff and students with premium performance apparel aligned to the wider Group identity. September 2026 will see the launch of online stores for both Alleyn's Hampstead and Alleyn's Oakfield, further extending access to the Castore range across the wider community.<\/p>

While each school features its own bespoke crest and identity, the product ranges and colourways remain aligned across the Group, creating a consistent and professional look throughout every Alleyn's 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PROVIDING MORE THAN JUST KIT.<\/h3>

To support the transition into the new Castore sportswear, Kitlocker hosted a dedicated fitting day at both the main Alleyn's School campus and the Oakfield site.<\/p>

These sessions gave parents and students the opportunity to try on a full range of garments and sizes ahead of launch, helping ensuring a smooth and confident transition into the new sportswear at the start of the academic year.<\/p>

The fitting days reflect the wider service and support Kitlocker provides to schools, parents and pupils - ensuring not only that products fit correctly, but that students feel comfortable, confident and prepared for school sport.<\/p>

Kitlocker's in-house marketing and content team also documented the events across both sites, showcasing another layer of support available to partner institutions throughout every stage of the 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