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Some projects mean more the moment they begin.<\/strong><\/p>

Our collaboration with Pride of Yorkshire<\/u><\/strong><\/a> was never going to be just another shirt release.<\/p>

From the very beginning, this project represented something bigger, a chance to celebrate Yorkshire creativity, support an incredible local cause, and create something people could genuinely connect with on an emotional level. Inspired by the Pride of Yorkshire lion trail<\/strong> supporting The Sheffield Children\u2019s Hospital Charity<\/u><\/strong><\/a>, this collection transforms local identity into wearable storytelling. Every shirt is rooted in community, creativity, and the pride that runs through the region.<\/p>

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The\u00a0 lions became symbols of something bigger.<\/p>

The Pride of Yorkshire trail has brought together artists, communities, families, and businesses across Yorkshire in support of The Sheffield Children\u2019s Hospital Charity.\u00a0<\/u><\/a><\/p>

Each lion sculpture tells its own story, filled with colour, personality, and creative expression, whilst helping raise awareness and vital support for a hospital that means so much to so many people.<\/p>

For us, the trail represented everything we love about sport-inspired culture.\u00a0<\/p>

Identity. Creativity. Connection. Shared pride.\u00a0<\/strong><\/p>

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Every detail started with a feeling.<\/p>

Designed in-house by Kitlocker creative Adam Wigfield<\/strong>, the collection takes direct inspiration from the lion trail and transforms it into something bold, expressive, and unmistakably Yorkshire.<\/p>

Patterns inspired by movement. Graphic textures drawn from the trail itself. Colours that echo the vibrancy and individuality of the sculptures.<\/p>

Adam approached the project with one goal: create shirts that feel emotionally connected to the story behind them whilst pushing the boundaries of traditional football-inspired apparel.<\/strong><\/p>

The result is a collection that refuses to blend in.<\/p>

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This is exactly where Kitlocker lives.<\/p>

At Kitlocker, we believe teamwear should say something.<\/p>

Sport has always been about more than results,\u00a0 it\u2019s about belonging, self-expression, creativity, and culture. The shirts we wear become part of our identity, representing where we\u2019re from and what we stand for.<\/p>

That belief sits at the centre of this collaboration.<\/p>

The Pride of Yorkshire collection merges football culture with art, storytelling, and local creativity to create something genuinely unique. Something wearable both on and off the pitch.<\/p>

Because the future of teamwear isn\u2019t about fitting in. It\u2019s about standing proudly apart.<\/strong><\/p>"},"borderRadius":{"id":130258732,"value":"#{text.border.radius}"},"textColor":{"id":130258733,"value":"#{text.color}"},"backgroundColour":{"id":130258734,"value":"#0000"},"truncateHeight":{"id":130258735,"value":null},"padding":{"id":130258737,"value":"1"},"fullWidth":{"id":130258738,"value":"0"},"fullBackgroundColor":{"id":130258739,"value":"#{text.fullBackground.color}"},"published":{"id":130258740,"value":"1"},"conditions":{"id":130258741,"value":"[]"},"template":{"id":130261167,"value":"text"}}},{"id":5156678,"type":"banner","published":1,"size":{"x":12,"y":0},"order":11,"items":[],"properties":{"type":{"id":130258742,"value":"standard"},"title":{"id":130258743,"value":"Rooted In Community"},"copy":{"id":130258744,"value":"Supporting something that matters."},"titleColor":{"id":130258745,"value":"#{banner.title.color}"},"titleBackground":{"id":130258746,"value":"#{banner.title.background.color}"},"copyColor":{"id":130258747,"value":"#{banner.copy.color}"},"copyBackground":{"id":130258748,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":130258749,"value":"95%"},"textShadow":{"id":130258750,"value":"#{banner.text.shadow}"},"borderRadius":{"id":130258751,"value":"0px"},"buttonBorderRadius":{"id":130258752,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":130258753,"value":"#{button.primary.color}"},"buttonStyle":{"id":130258754,"value":"secondary"},"buttonSize":{"id":130258755,"value":"standard"},"overlayOpacity":{"id":130258756,"value":"0.15"},"overlayColourStart":{"id":130258757,"value":"#000000"},"overlayColourEnd":{"id":130258758,"value":"#000000"},"overlayDirection":{"id":130258759,"value":"90"},"image":{"id":130258760,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/luvhxjlwu1cqwoznjblukpm9zz0zzst6jcxdbk06za7z7rde.jpeg.jpg?w=auto&h=auto&z=1.2&fx=0.50077077897481&fy=0.47343694247467\",\"alt\":\"\"}"},"video":{"id":130258761,"value":null},"videoThumbnail":{"id":130258762,"value":null},"media":{"id":130258763,"value":"image"},"align":{"id":130258764,"value":"center"},"verticalAlignment":{"id":130258765,"value":"center"},"font":{"id":130258766,"value":"#{heading1.font}"},"actions":{"id":130258767,"value":"[{\"text\":\"\",\"href\":\"#\"},{\"text\":\"\",\"href\":\"#\"}]"},"padding":{"id":130258769,"value":"1"},"fullWidth":{"id":130258770,"value":"1"},"fullBackgroundColor":{"id":130258771,"value":"#{banner.fullBackground.color}"},"published":{"id":130258772,"value":"1"},"conditions":{"id":130258773,"value":"[]"},"template":{"id":130262181,"value":"banner"}}},{"id":5156679,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":12,"items":[],"properties":{"html":{"id":130258774,"value":"

Some partnerships simply feel personal.<\/strong><\/p>

The Sheffield Children\u2019s Hospital is woven into the lives of countless families across Yorkshire and beyond. Every day, it provides life-changing care, support, and hope to children and young people facing incredibly difficult circumstances.<\/p>

The work Pride of Yorkshire continues to do in support of the hospital is genuinely inspiring, using creativity and community connection to create real impact across the region.<\/p>

As a Yorkshire-born business, partnering with a project so deeply connected to the communities around us felt incredibly important.<\/p>

This collection is our way of contributing to something bigger than ourselves.<\/p>

A celebration of local creativity, a show of support for an incredible cause and a reminder of what community can achieve when people come together.<\/p>"},"borderRadius":{"id":130258775,"value":"#{text.border.radius}"},"textColor":{"id":130258776,"value":"#{text.color}"},"backgroundColour":{"id":130258777,"value":"#0000"},"truncateHeight":{"id":130258778,"value":null},"padding":{"id":130258780,"value":"1"},"fullWidth":{"id":130258781,"value":"0"},"fullBackgroundColor":{"id":130258782,"value":"#{text.fullBackground.color}"},"published":{"id":130258783,"value":"1"},"conditions":{"id":130258784,"value":"[]"},"template":{"id":130261168,"value":"text"}}},{"id":5156680,"type":"row","published":1,"size":{"x":12,"y":0},"order":15,"items":[{"id":5156806,"type":"grid","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":5156807,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":130262190,"value":null},"copy":{"id":130262191,"value":null},"media":{"id":130262192,"value":"image"},"image":{"id":130262193,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/87fwsp2o7ouf2tuuzmnsf9ke6aum0727kps5fczorwh8o1te.jpeg.jpg?w=auto&h=auto&fy=0.52578155928123\",\"alt\":\"\"}"},"video":{"id":130262194,"value":null},"autoplayInBackground":{"id":130262195,"value":"1"},"titleSize":{"id":130262196,"value":"1"},"overlay":{"id":130262197,"value":"1"},"href":{"id":130262198,"value":null},"borderRadius":{"id":130262199,"value":"#{image.border.radius}"},"overlayOpacity":{"id":130262200,"value":"0"},"overlayColors":{"id":130262201,"value":null},"overlayDirection":{"id":130262202,"value":"90"},"template":{"id":130262203,"value":"pod"},"padding":{"id":130262204,"value":"6"},"fullWidth":{"id":130262205,"value":"0"},"fullBackgroundColor":{"id":130262206,"value":"#fff0"},"published":{"id":130262207,"value":"1"},"conditions":{"id":130262208,"value":"[]"},"ratio":{"id":130262209,"value":"square"}}},{"id":5156808,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":130262210,"value":null},"copy":{"id":130262211,"value":null},"media":{"id":130262212,"value":"image"},"image":{"id":130262213,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/d2udm2jl6y1clskemzzid5czplnne6m5l66ozuy1vipttlmg.jpeg.jpg?w=auto&h=auto&z=1.2&fx=0.55431394185796&fy=0.4354367496473\",\"alt\":\"\"}"},"video":{"id":130262214,"value":null},"autoplayInBackground":{"id":130262215,"value":"1"},"titleSize":{"id":130262216,"value":"1"},"overlay":{"id":130262217,"value":"1"},"href":{"id":130262218,"value":null},"borderRadius":{"id":130262219,"value":"#{image.border.radius}"},"overlayOpacity":{"id":130262220,"value":"0"},"overlayColors":{"id":130262221,"value":null},"overlayDirection":{"id":130262222,"value":"90"},"template":{"id":130262223,"value":"pod"},"padding":{"id":130262224,"value":"6"},"fullWidth":{"id":130262225,"value":"0"},"fullBackgroundColor":{"id":130262226,"value":"#fff0"},"published":{"id":130262227,"value":"1"},"conditions":{"id":130262228,"value":"[]"},"ratio":{"id":130262229,"value":"square"}}},{"id":5156809,"type":"pod","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":130262230,"value":null},"copy":{"id":130262231,"value":null},"media":{"id":130262232,"value":"image"},"image":{"id":130262233,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/rqhestyqk1noh3ptxjlmyvpwycvaauxcssdlyuum8kqjckv3.jpeg.jpg?w=auto&h=auto&z=1.1&fx=0.45454545454545&fy=0.49184309482402\",\"alt\":\"\"}"},"video":{"id":130262234,"value":null},"autoplayInBackground":{"id":130262235,"value":"1"},"titleSize":{"id":130262236,"value":"1"},"overlay":{"id":130262237,"value":"1"},"href":{"id":130262238,"value":null},"borderRadius":{"id":130262239,"value":"#{image.border.radius}"},"overlayOpacity":{"id":130262240,"value":"0"},"overlayColors":{"id":130262241,"value":null},"overlayDirection":{"id":130262242,"value":"90"},"template":{"id":130262243,"value":"pod"},"padding":{"id":130262244,"value":"6"},"fullWidth":{"id":130262245,"value":"0"},"fullBackgroundColor":{"id":130262246,"value":"#fff0"},"published":{"id":130262247,"value":"1"},"conditions":{"id":130262248,"value":"[]"},"ratio":{"id":130262249,"value":"square"}}}],"properties":{"breakpoints":{"id":130262187,"value":"{\"xs\":1,\"sm\":3}"},"padding":{"id":130262188,"value":"2"},"spacing":{"id":130262189,"value":null}}},{"id":5156810,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":130262250,"value":"2"},"html":{"id":130262251,"value":"

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For this project, it had to be Esme Morgan.<\/strong><\/p>

Born and raised in Sheffield, professional footballer and Pride of Yorkshire patron Esme Morgan perfectly represents the spirit behind this collaboration.<\/p>

Her connection to the city, her support for The Sheffield Children\u2019s Hospital, and her passion for community made her an essential part of the campaign. Alongside Esme, the shoot also featured the incredible lion sculpture designed by Sheffield-based visual and community artist Nicole White. Known for creating vibrant, imaginative work rooted in joy, curiosity, and connection, Nicole\u2019s piece perfectly captured the energy and optimism that inspired the collection itself.<\/p>

Together, football, art, and community collided to tell a story that feels unmistakably Yorkshire.<\/p>"},"borderRadius":{"id":130258897,"value":"#{text.border.radius}"},"textColor":{"id":130258898,"value":"#{text.color}"},"backgroundColour":{"id":130258899,"value":"#0000"},"truncateHeight":{"id":130258900,"value":null},"padding":{"id":130258902,"value":"1"},"fullWidth":{"id":130258903,"value":"0"},"fullBackgroundColor":{"id":130258904,"value":"#{text.fullBackground.color}"},"published":{"id":130258905,"value":"1"},"conditions":{"id":130258906,"value":"[]"},"template":{"id":130259638,"value":"text"}}},{"id":5156688,"type":"banner","published":1,"size":{"x":12,"y":0},"order":16,"items":[],"properties":{"type":{"id":130258907,"value":"standard"},"title":{"id":130258908,"value":"The Future of Teamwear"},"copy":{"id":130258909,"value":"Not the kit you're given. The kit you actually want to wear."},"titleColor":{"id":130258910,"value":"#{banner.title.color}"},"titleBackground":{"id":130258911,"value":"#{banner.title.background.color}"},"copyColor":{"id":130258912,"value":"#{banner.copy.color}"},"copyBackground":{"id":130258913,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":130258914,"value":"95%"},"textShadow":{"id":130258915,"value":"#{banner.text.shadow}"},"borderRadius":{"id":130258916,"value":"0px"},"buttonBorderRadius":{"id":130258917,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":130258918,"value":"#{button.primary.color}"},"buttonStyle":{"id":130258919,"value":"secondary"},"buttonSize":{"id":130258920,"value":"standard"},"overlayOpacity":{"id":130258921,"value":"0.15"},"overlayColourStart":{"id":130258922,"value":"#000000"},"overlayColourEnd":{"id":130258923,"value":"#000000"},"overlayDirection":{"id":130258924,"value":"90"},"image":{"id":130258925,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/pxk430cnxbezqrfb914o6359mbdkidudcsndbmztedjw9qr8.jpeg.jpg?w=auto&h=auto&fy=0.47500530511789\",\"alt\":\"\"}"},"video":{"id":130258926,"value":null},"videoThumbnail":{"id":130258927,"value":null},"media":{"id":130258928,"value":"image"},"align":{"id":130258929,"value":"center"},"verticalAlignment":{"id":130258930,"value":"center"},"font":{"id":130258931,"value":"#{heading1.font}"},"actions":{"id":130258932,"value":"[{\"text\":\"\",\"href\":\"#\"},{\"text\":\"\",\"href\":\"#\"}]"},"template":{"id":130258933,"value":"banner"},"padding":{"id":130258934,"value":"1"},"fullWidth":{"id":130258935,"value":"1"},"fullBackgroundColor":{"id":130258936,"value":"#{banner.fullBackground.color}"},"published":{"id":130258937,"value":"1"},"conditions":{"id":130258938,"value":"[]"}}},{"id":5156689,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":17,"items":[],"properties":{"html":{"id":130258939,"value":"

This is what Kitlocker stands for.<\/p>

Bold differentiation, Grassroots connection and Creativity without compromise.<\/p>

Everything about this project reflects our belief that every club and community deserves kit that feels personal, not generic.<\/p>

We want to create teamwear people feel proud to wear. Shirts with stories behind them. Pieces inspired by culture, creativity, and the communities that shape the game itself.<\/p>

The Pride of Yorkshire collection embodies that vision completely.<\/p>

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