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Forged in Sheffield. Built for the Bold.<\/strong><\/h3>

A New Era Takes Flight for Sheffield Eagles.<\/strong><\/p>

Sheffield Eagles, a pillar of rugby league in the North, step into the new season with a kit that doesn\u2019t just represent the game but that represents the city.<\/p>

Designed and supplied by SAMURAI Powered by Kitlocker, the new Sheffield Eagles kit fuses decades of proud sporting history with Sheffield\u2019s unmistakable identity: gritty, creative, and unbreakable.<\/p>

This is more than a new rugby league strip. It\u2019s a statement of who the Eagles are and where they come from.<\/p>"},"borderRadius":{"id":123648384,"value":"#{text.border.radius}"},"textColor":{"id":123648385,"value":"#{text.color}"},"backgroundColour":{"id":123648386,"value":"#0000"},"truncateHeight":{"id":123648387,"value":null},"template":{"id":123648388,"value":"text"},"padding":{"id":123648389,"value":"3"},"fullWidth":{"id":123648390,"value":"0"},"fullBackgroundColor":{"id":123648391,"value":"#{text.fullBackground.color}"},"published":{"id":123648392,"value":"1"},"conditions":{"id":123648393,"value":"[]"}}},{"id":4917954,"type":"slideshow","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":4917955,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":123648404,"value":"standard"},"title":{"id":123648405,"value":null},"copy":{"id":123648406,"value":null},"titleColor":{"id":123648407,"value":"#{banner.title.color}"},"titleBackground":{"id":123648408,"value":"#{banner.title.background.color}"},"copyColor":{"id":123648409,"value":"#{banner.copy.color}"},"copyBackground":{"id":123648410,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":123648411,"value":"95%"},"textShadow":{"id":123648412,"value":"#{banner.text.shadow}"},"borderRadius":{"id":123648413,"value":"0px"},"buttonBorderRadius":{"id":123648414,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":123648415,"value":"#{button.primary.color}"},"buttonStyle":{"id":123648416,"value":"secondary"},"buttonSize":{"id":123648417,"value":"standard"},"overlayOpacity":{"id":123648418,"value":"0"},"overlayColourStart":{"id":123648419,"value":"#000000"},"overlayColourEnd":{"id":123648420,"value":"#000000"},"overlayDirection":{"id":123648421,"value":"90"},"image":{"id":123648422,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/bhcrogdg9fdrbxw9qq8pmnqfcw46urkvs458aw96vw0m2yze.jpeg.jpg?w=auto&h=auto&fy=0.39220524872699\",\"alt\":\"\"}"},"video":{"id":123648423,"value":null},"videoThumbnail":{"id":123648424,"value":null},"media":{"id":123648425,"value":"image"},"align":{"id":123648426,"value":"center"},"verticalAlignment":{"id":123648427,"value":"center"},"font":{"id":123648428,"value":"#{heading1.font}"},"actions":{"id":123648429,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"template":{"id":123648430,"value":"slide"},"padding":{"id":123648431,"value":"6"},"fullWidth":{"id":123648432,"value":"0"},"fullBackgroundColor":{"id":123648433,"value":"#{banner.fullBackground.color}"},"published":{"id":123648434,"value":"1"},"conditions":{"id":123648435,"value":"[]"}}}],"properties":{"mode":{"id":123648394,"value":"slideshow"},"speed":{"id":123648395,"value":"5000"},"navigation":{"id":123648396,"value":"0"},"limit":{"id":123648397,"value":"1"},"template":{"id":123648398,"value":"blank-slideshow"},"padding":{"id":123648399,"value":"3"},"fullWidth":{"id":123648400,"value":"1"},"fullBackgroundColor":{"id":123648401,"value":"#fff0"},"published":{"id":123648402,"value":"1"},"conditions":{"id":123648403,"value":"[]"}}},{"id":4917956,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"html":{"id":123648436,"value":"

Forged Through Partnership<\/strong><\/h3>

This collaboration brings together three forces that live and breathe rugby league culture.<\/p>

SAMURAI, renowned for elite-level innovation and technical excellence across professional rugby, brings performance-driven design rooted in tradition. Kitlocker adds creativity, accessibility, and cultural edge, redefining how modern teamwear connects with clubs and communities.<\/p>

Together with Sheffield Eagles, we\u2019ve created a kit that bridges grassroots rugby league with the professional game, embodying the bold differentiation that defines both brands and the Eagles\u2019 fearless 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Sheffield to the Core<\/strong><\/h3>

This is a homegrown rugby league story that hits close to home.<\/p>

For Kitlocker, this partnership is personal. Born and raised in Sheffield, our roots are tied to the same streets, people, and communities that back the Sheffield Eagles rugby league club week in, week out.<\/p>

Supplying our city\u2019s Championship rugby league team isn\u2019t just a business milestone, it\u2019s an emotional one. When the Eagles take to the field in their new kit, they carry a piece of Sheffield\u2019s heritage, pride, and steel onto every pitch they play on.<\/p>

This partnership shows what\u2019s possible when a local brand with global ambition aligns with a club that defines local rugby league pride.<\/p>"},"borderRadius":{"id":123651396,"value":"#{text.border.radius}"},"textColor":{"id":123651397,"value":"#{text.color}"},"backgroundColour":{"id":123651398,"value":"#0000"},"truncateHeight":{"id":123651399,"value":null},"template":{"id":123651400,"value":"text"},"padding":{"id":123651401,"value":"3"},"fullWidth":{"id":123651402,"value":"0"},"fullBackgroundColor":{"id":123651403,"value":"#{text.fullBackground.color}"},"published":{"id":123651404,"value":"1"},"conditions":{"id":123651405,"value":"[]"}}},{"id":4918045,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":7,"items":[],"properties":{"html":{"id":123651438,"value":"

Identity in Motion<\/strong><\/h3>

We don\u2019t just make kits, we create symbols of identity.<\/p>

The new Sheffield Eagles kit design celebrates the connection between club, culture, and community.\u00a0<\/p>

Every detail is purpose-built, because every club deserves a kit that\u2019s uniquely theirs. This project represents the future of rugby league teamwear. Authentic, expressive, and built from the ground up.<\/p>

\"As a Sheffield-born company, this partnership means a huge amount to us. The Sheffield Eagles are a massive part of the city\u2019s sporting identity, and to play a role in shaping their rugby league kit is genuinely special. It\u2019s more than just a kit - it\u2019s a reflection of Sheffield\u2019s strength, creativity, and community spirit. We\u2019re incredibly proud to bring that to life alongside SAMURAI Rugby.<\/em>\" - Mike Atkin, Director of Licensed Brands at Kitlocker<\/em><\/p>"},"borderRadius":{"id":123651439,"value":"#{text.border.radius}"},"textColor":{"id":123651440,"value":"#{text.color}"},"backgroundColour":{"id":123651441,"value":"#0000"},"truncateHeight":{"id":123651442,"value":null},"template":{"id":123651443,"value":"text"},"padding":{"id":123651444,"value":"3"},"fullWidth":{"id":123651445,"value":"0"},"fullBackgroundColor":{"id":123651446,"value":"#{text.fullBackground.color}"},"published":{"id":123651447,"value":"1"},"conditions":{"id":123651448,"value":"[]"}}},{"id":4918047,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":9,"items":[],"properties":{"html":{"id":123651481,"value":"

Flying Forward Together<\/strong><\/h3>

The next chapter of Sheffield Eagles rugby league starts here.<\/p>

As the Eagles soar in the season, they\u2019ll be wearing more than colours - they\u2019ll be wearing a city\u2019s soul. This partnership goes beyond supply; it\u2019s about pride, purpose, and possibility.<\/p>

Together with SAMURAI Rugby, we\u2019re redefining what professional rugby league kit can be: personal, powerful, and unapologetically bold.<\/p>


From Sheffield. For Sheffield.
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