{"id":473745,"url":"\/kitlocker-expand-samurai-license\/","layout":"standard","version":"2025-07-17T14:37:06.000000Z","blocks":[{"id":4491425,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":109799978,"value":"compact"},"title":{"id":109799979,"value":"Kitlocker Expand SAMURAI License"},"copy":{"id":109799980,"value":"We've expanded our responsibilities to take on global licensing and supply for SAMURAI."},"titleColor":{"id":109799981,"value":"#000000"},"titleBackground":{"id":109799982,"value":"#FFFFFFFF"},"copyColor":{"id":109799983,"value":"#000000"},"copyBackground":{"id":109799984,"value":"#FFFFFFFF"},"contentWidth":{"id":109799985,"value":"95%"},"textShadow":{"id":109799986,"value":"#{banner.text.shadow}"},"borderRadius":{"id":109799987,"value":"0px"},"buttonBorderRadius":{"id":109799988,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":109799989,"value":"#{button.primary.color}"},"buttonStyle":{"id":109799990,"value":"secondary"},"buttonSize":{"id":109799991,"value":"standard"},"overlayOpacity":{"id":109799992,"value":"0.15"},"overlayColourStart":{"id":109799993,"value":"#000000"},"overlayColourEnd":{"id":109799994,"value":"#000000"},"overlayDirection":{"id":109799995,"value":"90"},"image":{"id":109799996,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/bfzpvld2syrwze6j7crhdcpcgftgnryleclkmsut4qjjfuse.jpeg.jpg?w=auto&h=auto&z=1.2&fx=0.43376046390902&fy=0.45810617513299\",\"alt\":\"\"}"},"video":{"id":109799997,"value":null},"videoThumbnail":{"id":109799998,"value":null},"media":{"id":109799999,"value":"image"},"align":{"id":109800000,"value":"center"},"verticalAlignment":{"id":109800001,"value":"center"},"font":{"id":109800002,"value":"#{heading1.font}"},"actions":{"id":109800003,"value":"[{\"text\":\"\",\"href\":\"#\"},{\"text\":\"\",\"href\":\"#\"}]"},"template":{"id":109800004,"value":"banner"},"padding":{"id":109800005,"value":"6"},"fullWidth":{"id":109800006,"value":"1"},"fullBackgroundColor":{"id":109800007,"value":"#{banner.fullBackground.color}"},"published":{"id":109800008,"value":"1"},"conditions":{"id":109800009,"value":"[]"}}},{"id":4491426,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":109800010,"value":"<h3 style=\"text-align:center;\"><strong>KITLOCKER EXPANDS LICENSE TO TAKE ON GLOBAL LICENSING AND SUPPLY FOR SAMURAI<\/strong><\/h3><p style=\"text-align:center;\"><strong>Sheffield, UK, 30.01.25<\/strong> \u2013 Kitlocker, a leader in sportswear innovation, has expanded it\u2019s license to take on full global licensing and supply responsibilities for SAMURAI. This follows the administration of SAMURAI Apparel Limited, which had previously been licensed to operate in specific product categories and territories for the SAMURAI brand.<\/p><p style=\"text-align:center;\"><strong>Both Kitlocker and the SAMURAI brand are proudly owned by the same controlling parties<\/strong>, ensuring a seamless transition and a shared commitment to innovation, quality, and service.<\/p><p style=\"text-align:center;\">For nearly three decades, SAMURAI has been a leading name in rugby apparel, blending innovation, heritage, and inclusivity. With Kitlocker now overseeing all licensing and global supply, the SAMURAI brand enters an exciting new chapter, ensuring its premium rugby kits and lifestyle products remain available to customers worldwide.<\/p><p style=\"text-align:center;\">Mike Atkin, Director of Licensed Brands at Kitlocker, commented:<br \/><em>\u201cSAMURAI has always been a brand that resonates deeply with athletes and clubs at every level. Taking on the expanded responsibility for SAMURAI\u2019s licensing and supply globally represents an exciting opportunity for Kitlocker to preserve and grow the brand. We are committed to delivering the exceptional products and service SAMURAI customers expect, while driving the brand forward into new markets and 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style=\"text-align:center;\"><strong>An Exciting Year Ahead for SAMURAI at Kitlocker<\/strong><\/h3><p style=\"text-align:center;\">2025 promises to be a landmark year for SAMURAI under Kitlocker\u2019s leadership, with the brand set to welcome many new customers from across the globe. This expansion reflects the confidence and trust placed in SAMURAI by clubs, schools, and governing bodies alike. Kitlocker is dedicated to not only maintaining SAMURAI\u2019s rich heritage but also pushing the brand to new heights with innovative designs, inclusive products, and world-class service.<\/p><p style=\"text-align:center;\">As the exclusive global licensee, Kitlocker will continue to provide SAMURAI\u2019s iconic rugby kits, training wear, and off-field collections to customers worldwide. 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