{"id":471712,"url":"\/kitunlocker-blackpool-football-therapy\/","layout":"standard","version":"2025-07-03T13:56:14.000000Z","blocks":[{"id":4463435,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":108622946,"value":"slim"},"title":{"id":108622947,"value":"Kitunlocker: Blackpool Football Therapy"},"copy":{"id":108622948,"value":null},"titleColor":{"id":108622949,"value":"#000000"},"titleBackground":{"id":108622950,"value":"#FFFFFFFF"},"copyColor":{"id":108622951,"value":"#{banner.copy.color}"},"copyBackground":{"id":108622952,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":108622953,"value":"95%"},"textShadow":{"id":108622954,"value":"#{banner.text.shadow}"},"borderRadius":{"id":108622955,"value":"0px"},"buttonBorderRadius":{"id":108622956,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":108622957,"value":"#{button.primary.color}"},"buttonStyle":{"id":108622958,"value":"secondary"},"buttonSize":{"id":108622959,"value":"standard"},"overlayOpacity":{"id":108622960,"value":"0.15"},"overlayColourStart":{"id":108622961,"value":"#000000"},"overlayColourEnd":{"id":108622962,"value":"#000000"},"overlayDirection":{"id":108622963,"value":"90"},"image":{"id":108622964,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/omnexosfravigrkj2zsougnlrhxx9i0qxch86qhpkfe1b5ru.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":108622965,"value":null},"videoThumbnail":{"id":108622966,"value":null},"media":{"id":108622967,"value":"image"},"align":{"id":108622968,"value":"center"},"verticalAlignment":{"id":108622969,"value":"center"},"font":{"id":108622970,"value":"#{heading1.font}"},"actions":{"id":108622971,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"template":{"id":108622972,"value":"banner"},"padding":{"id":108622973,"value":"6"},"fullWidth":{"id":108622974,"value":"1"},"fullBackgroundColor":{"id":108622975,"value":"#{banner.fullBackground.color}"},"published":{"id":108622976,"value":"1"},"conditions":{"id":108622977,"value":"[]"}}},{"id":4463436,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":108622978,"value":"<p><strong>When we began the Kitunlocker campaign we wanted to find clubs with a purpose much bigger than simply what happens on the pitch. 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They welcome all abilities and ages and have even formed an 11-a-side team that plays friendlies against other teams with similar ethoses.<\/p><p>Many of the players involved had spent years away from the game and were looking for a relaxed environment in which to play football. Whilst also achieving the added benefits of improving their mental and physical health. 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The camaraderie and smiles on faces amongst such a wide range of shapes, sizes, abilities and ages is something that little else other than sport can achieve. And if the stigma around mental health can be kicked into the distance in the process, then that\u2019s one hell of a bonus.<\/p><p>MORE: For more on this campaign, check out the <a target=\"_blank\" href=\"https:\/\/www.kitlocker.com\/blog\/kitunlocker\/\" rel=\"noreferrer noopener\"><u>Kitunlocker homepage<\/u><\/a>\u00a0where you\u2019ll find links to all of our collaborations so far.<\/p><p>Check out the video below to hear the story of BFT from it\u2019s founder Ant Barrot.<\/p>"},"textColor":{"id":108623104,"value":"#{feature.text.color}"}}}],"properties":{"direction":{"id":108623026,"value":"column"},"icon":{"id":108623027,"value":null},"title":{"id":108623028,"value":null},"textColor":{"id":108623029,"value":"#{feature.text.color}"},"backgroundColor":{"id":108623030,"value":"#{feature.background.color}"},"buttonText":{"id":108623031,"value":null},"copy":{"id":108623032,"value":"<p>When we visited Blackpool and delivered their new Nike match kit, it was instantly clear that BFT had achieved something special. 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