Back in 2019 we partnered with Middlesex Cricket and we were tasked with setting up and running an ecommerce platform for the club with Nike.<\/p>
The majority of the product range was bespoke, made to order (MTO) kit, with our account management team using previous sales data to accurately forecast future stock requirements.<\/p>
Since 2019, we have worked with Middlesex Cricket the whole way through and in more recent years saw their transition across into Castore sportswear from 2024.<\/p>"},"borderRadius":{"id":105896641,"value":"#{text.border.radius}"},"textColor":{"id":105896642,"value":"#{text.color}"},"backgroundColour":{"id":105896643,"value":"#0000"},"truncateHeight":{"id":105896644,"value":null},"template":{"id":105896645,"value":"text"},"padding":{"id":105896646,"value":"3"},"fullWidth":{"id":105896647,"value":"0"},"fullBackgroundColor":{"id":105896648,"value":"#{text.fullBackground.color}"},"published":{"id":105896649,"value":"1"},"conditions":{"id":105896650,"value":"[]"}}},{"id":4379846,"type":"grid","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":4379847,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":105896861,"value":null},"copy":{"id":105896862,"value":null},"buttonText":{"id":105896863,"value":null},"image":{"id":105896864,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/04ddwswgxuiwltdhwvuyzon1iiogfzeergrmu2bsdghz9ouc.jpeg.jpg?w=auto&h=auto&fx=0.43862110796177\",\"alt\":\"\"}"},"textAlign":{"id":105896865,"value":"center"},"textColor":{"id":105896866,"value":"#fff"},"textShadow":{"id":105896867,"value":"light"},"iconShadow":{"id":105896868,"value":"light"},"horizontalAlign":{"id":105896869,"value":"center"},"verticalAlign":{"id":105896870,"value":"bottom"},"icon":{"id":105896871,"value":null},"iconSize":{"id":105896872,"value":"2"},"iconColour":{"id":105896873,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":105896874,"value":"center"},"iconVerticalAlign":{"id":105896875,"value":"center"},"href":{"id":105896876,"value":null},"borderRadius":{"id":105896877,"value":"#{image.border.radius}"},"backgroundColor":{"id":105896878,"value":null},"overlay":{"id":105896879,"value":"1"},"overlayOpacity":{"id":105896880,"value":"0"},"overlayColors":{"id":105896881,"value":null},"overlayDirection":{"id":105896882,"value":"90"},"textSize":{"id":105896883,"value":"large"},"template":{"id":105896884,"value":"pod"},"padding":{"id":105896885,"value":"6"},"fullWidth":{"id":105896886,"value":"0"},"fullBackgroundColor":{"id":105896887,"value":"#fff0"},"published":{"id":105896888,"value":"1"},"conditions":{"id":105896889,"value":"[]"},"ratio":{"id":105896890,"value":"tall"},"buttonTextColor":{"id":105896891,"value":"#{text.color}"},"buttonBackgroundColor":{"id":105896892,"value":"#{page.background.color}"},"buttonBorderColor":{"id":105896893,"value":"#0000"},"buttonBorderRadius":{"id":105896894,"value":"#{button.border.radius}"},"buttonFill":{"id":105896895,"value":"1"}}},{"id":4379848,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":105896896,"value":null},"copy":{"id":105896897,"value":null},"buttonText":{"id":105896898,"value":null},"image":{"id":105896899,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/k3zbdw69jlooycnkfpyh8irzzbgikr6mfqgojtkgqfalomzt.jpeg.jpg?w=auto&h=auto&fx=0.40845081899657\",\"alt\":\"\"}"},"textAlign":{"id":105896900,"value":"center"},"textColor":{"id":105896901,"value":"#fff"},"textShadow":{"id":105896902,"value":"light"},"iconShadow":{"id":105896903,"value":"light"},"horizontalAlign":{"id":105896904,"value":"center"},"verticalAlign":{"id":105896905,"value":"bottom"},"icon":{"id":105896906,"value":null},"iconSize":{"id":105896907,"value":"2"},"iconColour":{"id":105896908,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":105896909,"value":"center"},"iconVerticalAlign":{"id":105896910,"value":"center"},"href":{"id":105896911,"value":null},"borderRadius":{"id":105896912,"value":"#{image.border.radius}"},"backgroundColor":{"id":105896913,"value":null},"overlay":{"id":105896914,"value":"1"},"overlayOpacity":{"id":105896915,"value":"0"},"overlayColors":{"id":105896916,"value":null},"overlayDirection":{"id":105896917,"value":"90"},"textSize":{"id":105896918,"value":"large"},"template":{"id":105896919,"value":"pod"},"padding":{"id":105896920,"value":"6"},"fullWidth":{"id":105896921,"value":"0"},"fullBackgroundColor":{"id":105896922,"value":"#fff0"},"published":{"id":105896923,"value":"1"},"conditions":{"id":105896924,"value":"[]"},"ratio":{"id":105896925,"value":"tall"},"buttonTextColor":{"id":105896926,"value":"#{text.color}"},"buttonBackgroundColor":{"id":105896927,"value":"#{page.background.color}"},"buttonBorderColor":{"id":105896928,"value":"#0000"},"buttonBorderRadius":{"id":105896929,"value":"#{button.border.radius}"},"buttonFill":{"id":105896930,"value":"1"}}},{"id":4379849,"type":"pod","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":105896931,"value":null},"copy":{"id":105896932,"value":null},"buttonText":{"id":105896933,"value":null},"image":{"id":105896934,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/hlnwwi5q6aelsqadrexurnuytalitsg7tygzu4t33hph6zeb.jpeg.jpg?w=auto&h=auto&z=1.2&fx=0.48331043021193&fy=0.49614896060795\",\"alt\":\"\"}"},"textAlign":{"id":105896935,"value":"center"},"textColor":{"id":105896936,"value":"#fff"},"textShadow":{"id":105896937,"value":"light"},"iconShadow":{"id":105896938,"value":"light"},"horizontalAlign":{"id":105896939,"value":"center"},"verticalAlign":{"id":105896940,"value":"bottom"},"icon":{"id":105896941,"value":null},"iconSize":{"id":105896942,"value":"2"},"iconColour":{"id":105896943,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":105896944,"value":"center"},"iconVerticalAlign":{"id":105896945,"value":"center"},"href":{"id":105896946,"value":null},"borderRadius":{"id":105896947,"value":"#{image.border.radius}"},"backgroundColor":{"id":105896948,"value":null},"overlay":{"id":105896949,"value":"1"},"overlayOpacity":{"id":105896950,"value":"0"},"overlayColors":{"id":105896951,"value":null},"overlayDirection":{"id":105896952,"value":"90"},"textSize":{"id":105896953,"value":"large"},"template":{"id":105896954,"value":"pod"},"padding":{"id":105896955,"value":"6"},"fullWidth":{"id":105896956,"value":"0"},"fullBackgroundColor":{"id":105896957,"value":"#fff0"},"published":{"id":105896958,"value":"1"},"conditions":{"id":105896959,"value":"[]"},"ratio":{"id":105896960,"value":"tall"},"buttonTextColor":{"id":105896961,"value":"#{text.color}"},"buttonBackgroundColor":{"id":105896962,"value":"#{page.background.color}"},"buttonBorderColor":{"id":105896963,"value":"#0000"},"buttonBorderRadius":{"id":105896964,"value":"#{button.border.radius}"},"buttonFill":{"id":105896965,"value":"1"}}}],"properties":{"title":{"id":105896850,"value":null},"limit":{"id":105896851,"value":"3"},"align":{"id":105896852,"value":"center"},"breakpoints":{"id":105896853,"value":"{\"xs\":1,\"sm\":3}"},"spacing":{"id":105896854,"value":null},"template":{"id":105896855,"value":"triple-gate"},"padding":{"id":105896856,"value":"3"},"fullWidth":{"id":105896857,"value":"0"},"fullBackgroundColor":{"id":105896858,"value":"#fff0"},"published":{"id":105896859,"value":"1"},"conditions":{"id":105896860,"value":"[]"}}},{"id":4379885,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"html":{"id":105897735,"value":"
We continue to cover every aspect of online retail by ensuring replica match and training products are available directly to consumers for a quick and easy online purchase.<\/p>
We also provide post-sales care with order tracking, live customer support functions and hassle-free returns.<\/p>
Additionally, we also run the distribution of the Middlesex CAGs (County Age Group squads) through a hidden online portal. Once selected, players\/parents are provided with a password protected link to order their kit online. <\/p>
Our in-house marketing team have assisted with player shoots for launch campaigns, as well as full model product imagery for the entire range each season.<\/p>"},"borderRadius":{"id":105897736,"value":"#{text.border.radius}"},"textColor":{"id":105897737,"value":"#{text.color}"},"backgroundColour":{"id":105897738,"value":"#0000"},"truncateHeight":{"id":105897739,"value":null},"template":{"id":105897740,"value":"text"},"padding":{"id":105897741,"value":"6"},"fullWidth":{"id":105897742,"value":"0"},"fullBackgroundColor":{"id":105897743,"value":"#{text.fullBackground.color}"},"published":{"id":105897744,"value":"1"},"conditions":{"id":105897745,"value":"[]"}}},{"id":4379886,"type":"banner","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"type":{"id":105897783,"value":"slim"},"title":{"id":105897784,"value":null},"copy":{"id":105897785,"value":null},"titleColor":{"id":105897786,"value":"#{banner.title.color}"},"titleBackground":{"id":105897787,"value":"#{banner.title.background.color}"},"copyColor":{"id":105897788,"value":"#{banner.copy.color}"},"copyBackground":{"id":105897789,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":105897790,"value":"95%"},"textShadow":{"id":105897791,"value":"#{banner.text.shadow}"},"borderRadius":{"id":105897792,"value":"0px"},"buttonBorderRadius":{"id":105897793,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":105897794,"value":"#{button.primary.color}"},"buttonStyle":{"id":105897795,"value":"secondary"},"buttonSize":{"id":105897796,"value":"standard"},"overlayOpacity":{"id":105897797,"value":"0"},"overlayColourStart":{"id":105897798,"value":"#000000"},"overlayColourEnd":{"id":105897799,"value":"#000000"},"overlayDirection":{"id":105897800,"value":"90"},"image":{"id":105897801,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/ldcs3aiirk5vb5qnt20wjz3utrnmpvlnuvu5njmwrecwhfqr.jpeg.jpg?w=auto&h=auto&z=1.4&fx=0.43354949346969&fy=0.35679485837904\",\"alt\":\"\"}"},"video":{"id":105897802,"value":null},"videoThumbnail":{"id":105897803,"value":null},"media":{"id":105897804,"value":"image"},"align":{"id":105897805,"value":"center"},"verticalAlignment":{"id":105897806,"value":"center"},"font":{"id":105897807,"value":"#{heading1.font}"},"actions":{"id":105897808,"value":"[{\"text\":\"Back To Case Studies\",\"href\":\"\\\/cricket-case-studies\\\/\"},{\"text\":\"\",\"href\":\"\"}]"},"padding":{"id":105897810,"value":"3"},"fullWidth":{"id":105897811,"value":"1"},"fullBackgroundColor":{"id":105897812,"value":"#{banner.fullBackground.color}"},"published":{"id":105897813,"value":"1"},"conditions":{"id":105897814,"value":"[]"},"template":{"id":109519940,"value":"banner"}}},{"id":4485082,"type":"mailContactForm","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"padding":{"id":109520231,"value":"6"},"spacing":{"id":109520232,"value":"64px"},"font":{"id":109520233,"value":"#{newsletter.title.font}"},"title":{"id":109520234,"value":"GET STARTED FOR YOUR CLUB"},"copy":{"id":109520235,"value":"Get in touch today. We're ready and waiting to hear from you..."},"stacked":{"id":109520236,"value":"1"},"backgroundColor":{"id":109520237,"value":"#{newsletter.background.color}"},"textColor":{"id":109520238,"value":"#000000"},"primaryActions":{"id":109520239,"value":"0"},"formBorderRadius":{"id":109520240,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":109520241,"value":"#{button.border.radius}"},"borderRadius":{"id":109520242,"value":"#{newsletter.border.radius}"},"contactEmail":{"id":109520243,"value":"automation@kitlocker.com"},"subjectLine":{"id":109520244,"value":"Showcase Form Entry\/middlesex-cricket"},"service":{"id":109520245,"value":null},"industry":{"id":109520246,"value":null},"tags":{"id":109520247,"value":"middlesex-cricket"},"extraInputFields":{"id":109520248,"value":"[{\"name\":\"First name\",\"type\":\"firstName\",\"required\":true,\"options\":[]},{\"name\":\"Last name\",\"type\":\"lastName\",\"required\":false,\"options\":[]},{\"name\":\"Email\",\"type\":\"email\",\"required\":true,\"options\":[]},{\"name\":\"Phone Number\",\"type\":\"phoneNumber\",\"required\":false,\"options\":[]},{\"name\":\"Club Name\",\"type\":\"text\",\"required\":true,\"options\":[],\"segmentationLabel\":\"\"},{\"name\":\"Your role at the club\",\"type\":\"text\",\"required\":true,\"options\":[],\"segmentationLabel\":\"\"},{\"name\":\"Club Postcode\",\"type\":\"text\",\"required\":true,\"options\":[],\"segmentationLabel\":\"\"},{\"name\":\"How did you find out about us?\",\"type\":\"dropdown\",\"required\":false,\"options\":[\"A Team You've Played Against\",\"Google\/Search Engine\",\"Facebook Ad\/Instagram Ad\",\"Friend Referral\",\"Instagram Profile\",\"Word Of Mouth\",\"Partners Of Kitlocker\"],\"segmentationLabel\":\"\"},{\"name\":\"Message\",\"type\":\"message\",\"required\":true,\"options\":[]}]"},"fullWidth":{"id":109520250,"value":"0"},"fullBackgroundColor":{"id":109520251,"value":"#FFFFFF"},"published":{"id":109520252,"value":"1"},"conditions":{"id":109520253,"value":"[]"},"template":{"id":119223936,"value":"mailContactForm"}}}],"properties":{"title":{"id":105896214,"value":"Middlesex Cricket"},"isStorePage":{"id":105896215,"value":"1"},"ogImage":{"id":105896216,"value":"https:\/\/images.podos.io\/ftguhuhtaha8mahpfkbqypwzesnc6m8alxp0wke3ppgsowjb.jpeg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":386790,"edited":true,"keyPhraseCampaignId":75906}