A pioneering initiative launched in 2024 to champion the unique identity of women's football, advocating for its development on its own terms rather than as a derivative of the men's game.
Building upon the club's 2017 Equality FC milestone\u2014where Lewes became the first professional or semi-professional football club to pay its women's team the same as its men's team\u2014the campaign seeks to further dismantle gender biases in football.<\/p>"},"borderRadius":{"id":105876520,"value":"#{text.border.radius}"},"textColor":{"id":105876521,"value":"#{text.color}"},"backgroundColour":{"id":105876522,"value":"#0000"},"truncateHeight":{"id":105876523,"value":null},"template":{"id":105876524,"value":"text"},"padding":{"id":105876525,"value":"3"},"fullWidth":{"id":105876526,"value":"0"},"fullBackgroundColor":{"id":105876527,"value":"#{text.fullBackground.color}"},"published":{"id":105876528,"value":"1"},"conditions":{"id":105876529,"value":"[]"}}},{"id":4379063,"type":"banner","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"type":{"id":105876530,"value":"slim"},"title":{"id":105876531,"value":null},"copy":{"id":105876532,"value":null},"titleColor":{"id":105876533,"value":"#{banner.title.color}"},"titleBackground":{"id":105876534,"value":"#{banner.title.background.color}"},"copyColor":{"id":105876535,"value":"#{banner.copy.color}"},"copyBackground":{"id":105876536,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":105876537,"value":"95%"},"textShadow":{"id":105876538,"value":"#{banner.text.shadow}"},"borderRadius":{"id":105876539,"value":"0px"},"buttonBorderRadius":{"id":105876540,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":105876541,"value":"#{button.primary.color}"},"buttonStyle":{"id":105876542,"value":"secondary"},"buttonSize":{"id":105876543,"value":"standard"},"overlayOpacity":{"id":105876544,"value":"0.15"},"overlayColourStart":{"id":105876545,"value":"#000000"},"overlayColourEnd":{"id":105876546,"value":"#000000"},"overlayDirection":{"id":105876547,"value":"90"},"image":{"id":105876548,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/mg31dwkia4skq5fwh5yjn5phn0r28sofmqznege87zaxj0fg.jpeg.jpg?w=auto&h=auto&fy=0.35311993862907\",\"alt\":\"\"}"},"video":{"id":105876549,"value":null},"videoThumbnail":{"id":105876550,"value":null},"media":{"id":105876551,"value":"image"},"align":{"id":105876552,"value":"center"},"verticalAlignment":{"id":105876553,"value":"center"},"font":{"id":105876554,"value":"#{heading1.font}"},"actions":{"id":105876555,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"template":{"id":105876556,"value":"banner"},"padding":{"id":105876557,"value":"3"},"fullWidth":{"id":105876558,"value":"1"},"fullBackgroundColor":{"id":105876559,"value":"#{banner.fullBackground.color}"},"published":{"id":105876560,"value":"1"},"conditions":{"id":105876561,"value":"[]"}}},{"id":4379064,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"html":{"id":105876562,"value":"
Redefining Women's Football<\/strong>: Challenging the notion that women's football should mirror the men's game, the campaign emphasises the importance of recognising and nurturing the distinct culture, values, and needs inherent in women's football. As Lewes FC's kit supplier, this collaboration exemplifies Kitlocker\u2019s commitment to supporting purpose-driven football initiatives through innovative design, technical excellence, and shared values.
Holistic Player Support<\/strong>: Advocating for training regimes, nutritional plans, and equipment designed specifically for female athletes, including considerations like period tracking and tailored kits and boots that accommodate the female form.
Cultural Shift<\/strong>: Promoting a football culture that values inclusivity, community engagement, and the unique experiences of women players and fans, moving away from traditional male-centric models.
The campaign did the trick in terms of getting noticed by the wider community outside of Lewes FC. The campaign features a special edition kit designed by Sussex-based artist Charlotte Colbert<\/strong>, known for her work exploring gender narratives. The kit prominently displays Colbert's signature eye motif.
Singer-songwriter and friend of the club Kate Nash<\/strong> has publicly supported the campaign, modeling the new kit and contributing to its visibility.Her involvement underscores the campaign's cultural relevance and its resonance beyond the football community.
As a 100% community-owned club, Lewes FC invites supporters to become co-owners for as little as \u00a350, fostering a sense of shared responsibility and collective action in driving the campaign's goals forward. With people resonating with the campaign Lewes saw an uplift in ownership shares.<\/p>"},"borderRadius":{"id":105876563,"value":"#{text.border.radius}"},"textColor":{"id":105876564,"value":"#{text.color}"},"backgroundColour":{"id":105876565,"value":"#0000"},"truncateHeight":{"id":105876566,"value":null},"template":{"id":105876567,"value":"text"},"padding":{"id":105876568,"value":"3"},"fullWidth":{"id":105876569,"value":"0"},"fullBackgroundColor":{"id":105876570,"value":"#{text.fullBackground.color}"},"published":{"id":105876571,"value":"1"},"conditions":{"id":105876572,"value":"[]"}}},{"id":4379065,"type":"banner","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"type":{"id":105876573,"value":"slim"},"title":{"id":105876574,"value":null},"copy":{"id":105876575,"value":null},"titleColor":{"id":105876576,"value":"#{banner.title.color}"},"titleBackground":{"id":105876577,"value":"#{banner.title.background.color}"},"copyColor":{"id":105876578,"value":"#{banner.copy.color}"},"copyBackground":{"id":105876579,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":105876580,"value":"95%"},"textShadow":{"id":105876581,"value":"#{banner.text.shadow}"},"borderRadius":{"id":105876582,"value":"0px"},"buttonBorderRadius":{"id":105876583,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":105876584,"value":"#{button.primary.color}"},"buttonStyle":{"id":105876585,"value":"secondary"},"buttonSize":{"id":105876586,"value":"standard"},"overlayOpacity":{"id":105876587,"value":"0"},"overlayColourStart":{"id":105876588,"value":"#000000"},"overlayColourEnd":{"id":105876589,"value":"#000000"},"overlayDirection":{"id":105876590,"value":"90"},"image":{"id":105876591,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/xohqgozkctrpq9lqs5w2yfonwzc5ddsmvpa1vahcmhx24rud.jpeg.jpg?w=auto&h=auto&fy=0.32893179363587\",\"alt\":\"\"}"},"video":{"id":105876592,"value":null},"videoThumbnail":{"id":105876593,"value":null},"media":{"id":105876594,"value":"image"},"align":{"id":105876595,"value":"center"},"verticalAlignment":{"id":105876596,"value":"center"},"font":{"id":105876597,"value":"#{heading1.font}"},"actions":{"id":105876598,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"template":{"id":105876599,"value":"banner"},"padding":{"id":105876600,"value":"3"},"fullWidth":{"id":105876601,"value":"1"},"fullBackgroundColor":{"id":105876602,"value":"#{banner.fullBackground.color}"},"published":{"id":105876603,"value":"1"},"conditions":{"id":105876604,"value":"[]"}}},{"id":4379066,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"html":{"id":105876605,"value":"KITLOCKER'S COMMITMENT<\/h3>
The special edition kits featured artist Charlotte Colbert\u2019s signature \u201ceye\u201d motif, symbolizing visibility and positive dreams, prominently displayed across the front. Kitlocker ensured that the bold designs were faithfully translated into high-quality Nike apparel, maintaining both aesthetic integrity and performance standards.
To make the campaign accessible to fans and supporters, Kitlocker hosted the \u201cSee Us As We Are\u201d collection on their dedicated Lewes FC online store. This platform facilitated the sale of the special edition shirts as well as accessories and memorabilia, allowing the message of the campaign to reach a wider audience and enabling fans to participate in the movement.
Beyond this specific campaign, Kitlocker\u2019s three-year partnership with Lewes FC encompasses the supply of Nike match, training, and replica kits for all teams within the club. This long-term collaboration underscores a shared commitment to equality, innovation, and community engagement in football.
Kitlocker\u2019s involvement in the \u201cSee Us As We Are\u201d campaign highlights their dedication to supporting initiatives that challenge norms and promote inclusivity in sports. By combining creative design, quality production, and strategic distribution, Kitlocker helped amplify Lewes FC\u2019s message, reinforcing the importance of recognizing and celebrating the unique identity of women\u2019s football.<\/p>"},"borderRadius":{"id":105876606,"value":"#{text.border.radius}"},"textColor":{"id":105876607,"value":"#{text.color}"},"backgroundColour":{"id":105876608,"value":"#0000"},"truncateHeight":{"id":105876609,"value":null},"template":{"id":105876610,"value":"text"},"padding":{"id":105876611,"value":"6"},"fullWidth":{"id":105876612,"value":"0"},"fullBackgroundColor":{"id":105876613,"value":"#{text.fullBackground.color}"},"published":{"id":105876614,"value":"1"},"conditions":{"id":105876615,"value":"[]"}}}],"properties":{"title":{"id":105876484,"value":"Lewes FC - See Us As We Are"},"isStorePage":{"id":105876485,"value":"1"},"ogImage":{"id":105876486,"value":"https:\/\/images.podos.io\/ulcukpjlasle3nsqskf6ms9tcyzyrmnxvczgeugs7iil0ymq.png.png?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":386790,"edited":true,"keyPhraseCampaignId":null}