Kitlocker.com<\/a> media team for organising and delivering this. And also to our design team for collaborating with the club on such a stunning set of kits.<\/p>Check out how the away kit all came together from start to finish\u2026<\/p>"},"borderRadius":{"id":103579593,"value":"#{text.border.radius}"},"textColor":{"id":103579594,"value":"#{text.color}"},"backgroundColour":{"id":103579595,"value":"#0000"},"truncateHeight":{"id":103579596,"value":null},"padding":{"id":103579598,"value":"6"},"fullWidth":{"id":103579599,"value":"0"},"fullBackgroundColor":{"id":103579600,"value":"#{text.fullBackground.color}"},"published":{"id":103579601,"value":"1"},"conditions":{"id":103579602,"value":"[]"},"template":{"id":103759122,"value":"text"}}},{"id":4312306,"type":"row","published":1,"size":{"x":12,"y":0},"order":4,"items":[{"id":4312307,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"video":{"id":103579612,"value":"Uyeg7gDaDA4"},"ratio":{"id":103579613,"value":"short"},"overlay":{"id":103579614,"value":"0"},"borderRadius":{"id":103579615,"value":"4px"},"overlayOpacity":{"id":103579616,"value":"0"},"overlayColourStart":{"id":103579617,"value":"#0000"},"overlayColourEnd":{"id":103579618,"value":"#0000"},"overlayDirection":{"id":103579619,"value":"90"}}},{"id":4312308,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":103579620,"value":""},"textColor":{"id":103579621,"value":"#{text.color}"},"borderRadius":{"id":103579622,"value":"4px"},"backgroundColour":{"id":103579623,"value":"#0000"}}}],"properties":{"direction":{"id":103579603,"value":"column"},"backgroundColor":{"id":103579604,"value":"#0000"},"borderRadius":{"id":103579605,"value":"4px"},"template":{"id":103579606,"value":"video"},"padding":{"id":103579607,"value":"6"},"fullWidth":{"id":103579608,"value":"0"},"fullBackgroundColor":{"id":103579609,"value":"#fff0"},"published":{"id":103579610,"value":"1"},"conditions":{"id":103579611,"value":"[]"}}},{"id":4312309,"type":"banner","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"type":{"id":103579624,"value":"standard"},"title":{"id":103579625,"value":"Carlisle United"},"copy":{"id":103579626,"value":null},"titleColor":{"id":103579627,"value":"#FF0000"},"titleBackground":{"id":103579628,"value":"#{banner.title.background.color}"},"copyColor":{"id":103579629,"value":"#{banner.copy.color}"},"copyBackground":{"id":103579630,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":103579631,"value":"95%"},"textShadow":{"id":103579632,"value":"#{banner.text.shadow}"},"borderRadius":{"id":103579633,"value":"0px"},"buttonBorderRadius":{"id":103579634,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":103579635,"value":"#{button.primary.color}"},"buttonStyle":{"id":103579636,"value":"secondary"},"buttonSize":{"id":103579637,"value":"standard"},"overlayOpacity":{"id":103579638,"value":"0"},"overlayColourStart":{"id":103579639,"value":"#000000"},"overlayColourEnd":{"id":103579640,"value":"#000000"},"overlayDirection":{"id":103579641,"value":"90"},"image":{"id":103579642,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/ny1hgzrgafjnnyttxwqnurhzqhwbkpjux2ge7iqulw3amhko.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":103579643,"value":null},"videoThumbnail":{"id":103579644,"value":null},"media":{"id":103579645,"value":"image"},"align":{"id":103579646,"value":"center"},"verticalAlignment":{"id":103579647,"value":"center"},"font":{"id":103579648,"value":"#{heading1.font}"},"actions":{"id":103579649,"value":"[{\"text\":null,\"href\":null},{\"text\":null,\"href\":null}]"},"padding":{"id":103579651,"value":"3"},"fullWidth":{"id":103579652,"value":"1"},"fullBackgroundColor":{"id":103579653,"value":"#{banner.fullBackground.color}"},"published":{"id":103579654,"value":"1"},"conditions":{"id":103579655,"value":"[]"},"template":{"id":103759123,"value":"banner"}}},{"id":4312310,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":6,"items":[],"properties":{"html":{"id":103579656,"value":"
Carlisle United have seen a whopping 74% increase in shirt sales since the beginning of their partnership with Kitlocker and Umbro. The away kit, which was dubbed \u201cthe fruit salad kit\u201d became a modern classic.<\/p>
Their kits sold out in record time. Thankfully thanks to our low minimum order quantities and short lead times, shirts were never out of stock for long.<\/p>
Clubs working with us can be more agile when it comes to stocking their kit for both teamwear and retail purposes throughout the course of the season.<\/p>
This season our friends from Cumbria wanted to do something special with their home kit, to celebrate 50 years since the club\u2019s first and only season in the top flight of English football.<\/p>
The kit takes inspiration from that historic season and went down brilliantly with fans young and old.<\/p>
The away kit takes a different inspiration entirely. A member of staff spotted a Carlisle fan sporting an eyecatching jacket at the club\u2019s fanzone. They took a photo, showed it to us and the rest is history!<\/p>
Once again our media team conducted the shoot for Carlisle\u2019s new set of match kits, this time in the bowels of Brunton Park. It featured current players alongside legends from the 1974\/75 season.<\/p>"},"borderRadius":{"id":103579657,"value":"#{text.border.radius}"},"textColor":{"id":103579658,"value":"#{text.color}"},"backgroundColour":{"id":103579659,"value":"#0000"},"truncateHeight":{"id":103579660,"value":null},"padding":{"id":103579662,"value":"3"},"fullWidth":{"id":103579663,"value":"0"},"fullBackgroundColor":{"id":103579664,"value":"#{text.fullBackground.color}"},"published":{"id":103579665,"value":"1"},"conditions":{"id":103579666,"value":"[]"},"template":{"id":103759124,"value":"text"}}},{"id":4312311,"type":"banner","published":1,"size":{"x":12,"y":0},"order":7,"items":[],"properties":{"type":{"id":103579667,"value":"standard"},"title":{"id":103579668,"value":"AFC Wimbledon"},"copy":{"id":103579669,"value":null},"titleColor":{"id":103579670,"value":"#FFFF00"},"titleBackground":{"id":103579671,"value":"#{banner.title.background.color}"},"copyColor":{"id":103579672,"value":"#{banner.copy.color}"},"copyBackground":{"id":103579673,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":103579674,"value":"95%"},"textShadow":{"id":103579675,"value":"#{banner.text.shadow}"},"borderRadius":{"id":103579676,"value":"0px"},"buttonBorderRadius":{"id":103579677,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":103579678,"value":"#{button.primary.color}"},"buttonStyle":{"id":103579679,"value":"secondary"},"buttonSize":{"id":103579680,"value":"standard"},"overlayOpacity":{"id":103579681,"value":"0"},"overlayColourStart":{"id":103579682,"value":"#000000"},"overlayColourEnd":{"id":103579683,"value":"#000000"},"overlayDirection":{"id":103579684,"value":"90"},"image":{"id":103579685,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/gsl0nhfg05um0kw9ws0zyqpniru6bmjyr0arm9zlfjb19npg.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":103579686,"value":null},"videoThumbnail":{"id":103579687,"value":null},"media":{"id":103579688,"value":"image"},"align":{"id":103579689,"value":"center"},"verticalAlignment":{"id":103579690,"value":"center"},"font":{"id":103579691,"value":"#{heading1.font}"},"actions":{"id":103579692,"value":"[{\"text\":null,\"href\":null},{\"text\":null,\"href\":null}]"},"padding":{"id":103579694,"value":"3"},"fullWidth":{"id":103579695,"value":"1"},"fullBackgroundColor":{"id":103579696,"value":"#{banner.fullBackground.color}"},"published":{"id":103579697,"value":"1"},"conditions":{"id":103579698,"value":"[]"},"template":{"id":103759125,"value":"banner"}}},{"id":4312312,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":8,"items":[],"properties":{"html":{"id":103579699,"value":"
As a club with a very distinct identity, the guys at AFC Wimbledon like to take a lot of ownership of the design process for their kits.<\/p>
And who are we to argue after the success of last season\u2019s efforts? We\u2019re all for it and really enjoy the collaboration.\u00a0<\/p>
Some thoughts from the club\u2019s Head of Brand, Marketing and Comms, Marc Jones:<\/p>
\u201cKitlocker allow us to develop unique designs and elements no other manufacturer would indulge or entertain. We feel we are capable of achieving our wildest dreams.<\/em><\/p>\u201cThis season\u2019s away kit is based on a kit from 1894\/95 which we have wanted to do for some time \u2013 but working with Kitlocker allowed us to land it perfectly.<\/em><\/p>\u201cLots of our fans have said \u201cI only usually buy the home kit but I couldn\u2019t choose so I bought all three\u201d. It\u2019s something we\u2019ve heard over and over since switching to Umbro and Kitlocker.<\/em><\/p>\u201cMany kit heads put our kits in the top 5 of the entire 91 league clubs.\u201d<\/em><\/p>If the guys at Mundial think a kit design is cool, then you must be doing something right.<\/p>"},"borderRadius":{"id":103579700,"value":"#{text.border.radius}"},"textColor":{"id":103579701,"value":"#{text.color}"},"backgroundColour":{"id":103579702,"value":"#0000"},"truncateHeight":{"id":103579703,"value":null},"padding":{"id":103579705,"value":"6"},"fullWidth":{"id":103579706,"value":"0"},"fullBackgroundColor":{"id":103579707,"value":"#{text.fullBackground.color}"},"published":{"id":103579708,"value":"1"},"conditions":{"id":103579709,"value":"[]"},"template":{"id":103759126,"value":"text"}}},{"id":4312313,"type":"banner","published":1,"size":{"x":12,"y":0},"order":9,"items":[],"properties":{"type":{"id":103579710,"value":"standard"},"title":{"id":103579711,"value":"Grismby Town"},"copy":{"id":103579712,"value":null},"titleColor":{"id":103579713,"value":"#FF0000"},"titleBackground":{"id":103579714,"value":"#{banner.title.background.color}"},"copyColor":{"id":103579715,"value":"#{banner.copy.color}"},"copyBackground":{"id":103579716,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":103579717,"value":"95%"},"textShadow":{"id":103579718,"value":"#{banner.text.shadow}"},"borderRadius":{"id":103579719,"value":"0px"},"buttonBorderRadius":{"id":103579720,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":103579721,"value":"#{button.primary.color}"},"buttonStyle":{"id":103579722,"value":"secondary"},"buttonSize":{"id":103579723,"value":"standard"},"overlayOpacity":{"id":103579724,"value":"0"},"overlayColourStart":{"id":103579725,"value":"#000000"},"overlayColourEnd":{"id":103579726,"value":"#000000"},"overlayDirection":{"id":103579727,"value":"90"},"image":{"id":103579728,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/377uktlyorsnlxrcics8rptjwoifekebboap6nyn5bd5a3mc.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":103579729,"value":null},"videoThumbnail":{"id":103579730,"value":null},"media":{"id":103579731,"value":"image"},"align":{"id":103579732,"value":"center"},"verticalAlignment":{"id":103579733,"value":"center"},"font":{"id":103579734,"value":"#{heading1.font}"},"actions":{"id":103579735,"value":"[{\"text\":null,\"href\":null},{\"text\":null,\"href\":null}]"},"padding":{"id":103579737,"value":"3"},"fullWidth":{"id":103579738,"value":"1"},"fullBackgroundColor":{"id":103579739,"value":"#{banner.fullBackground.color}"},"published":{"id":103579740,"value":"1"},"conditions":{"id":103579741,"value":"[]"},"template":{"id":103759127,"value":"banner"}}},{"id":4312314,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":10,"items":[],"properties":{"html":{"id":103579742,"value":"
We were absolutely delighted to announce that we would be supplying The Mariners for the next three seasons.<\/p>
We were desperate to make sure our first set of kits with them was a success and if the feedback and sales numbers are anything to go by, we think we might have nailed it.\u00a0<\/p>
The club\u2019s shirt sales are up 25% on the previous year, with trainingwear sales up an incredible 400%! The strong training range is spearheaded by the striking retro drill top, inspired by old school Umbro classics.<\/p>
It also always helps when the club drops the kit launch video of the summer\u2026<\/p>"},"borderRadius":{"id":103579743,"value":"#{text.border.radius}"},"textColor":{"id":103579744,"value":"#{text.color}"},"backgroundColour":{"id":103579745,"value":"#0000"},"truncateHeight":{"id":103579746,"value":null},"padding":{"id":103579748,"value":"6"},"fullWidth":{"id":103579749,"value":"0"},"fullBackgroundColor":{"id":103579750,"value":"#{text.fullBackground.color}"},"published":{"id":103579751,"value":"1"},"conditions":{"id":103579752,"value":"[]"},"template":{"id":103759128,"value":"text"}}},{"id":4312315,"type":"banner","published":1,"size":{"x":12,"y":0},"order":11,"items":[],"properties":{"type":{"id":103579753,"value":"standard"},"title":{"id":103579754,"value":"Want to learn more?"},"copy":{"id":103579755,"value":null},"titleColor":{"id":103579756,"value":"#{banner.title.color}"},"titleBackground":{"id":103579757,"value":"#{banner.title.background.color}"},"copyColor":{"id":103579758,"value":"#{banner.copy.color}"},"copyBackground":{"id":103579759,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":103579760,"value":"95%"},"textShadow":{"id":103579761,"value":"#{banner.text.shadow}"},"borderRadius":{"id":103579762,"value":"0px"},"buttonBorderRadius":{"id":103579763,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":103579764,"value":"#{button.primary.color}"},"buttonStyle":{"id":103579765,"value":"secondary"},"buttonSize":{"id":103579766,"value":"standard"},"overlayOpacity":{"id":103579767,"value":"0"},"overlayColourStart":{"id":103579768,"value":"#000000"},"overlayColourEnd":{"id":103579769,"value":"#000000"},"overlayDirection":{"id":103579770,"value":"90"},"image":{"id":103579771,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/4tesd9iddn5sab3yfxh4f3aruh27dlmiiqslrghbs54wzciw.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":103579772,"value":null},"videoThumbnail":{"id":103579773,"value":null},"media":{"id":103579774,"value":"image"},"align":{"id":103579775,"value":"center"},"verticalAlignment":{"id":103579776,"value":"center"},"font":{"id":103579777,"value":"#{heading1.font}"},"actions":{"id":103579778,"value":"[{\"text\":null,\"href\":null},{\"text\":null,\"href\":null}]"},"padding":{"id":103579780,"value":"3"},"fullWidth":{"id":103579781,"value":"1"},"fullBackgroundColor":{"id":103579782,"value":"#{banner.fullBackground.color}"},"published":{"id":103579783,"value":"1"},"conditions":{"id":103579784,"value":"[]"},"template":{"id":103759129,"value":"banner"}}},{"id":4312316,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":12,"items":[],"properties":{"html":{"id":103579785,"value":"
Want to learn more?<\/strong><\/h1>The guys over at \u201cThey Think Kits All Over\u201d have been giving us so much love for our work with our pro clubs this summer. It\u2019s always appreciated when we get such positive feedback, especially from fellow football kit obsessives like them.<\/p>
They invited us onto their podcast recently to chat through how the kits come to life from start to finish. So to hear more about the process in more detail from Mike Atkin, who heads up the team responsible for so many incredible kits, listen below from about 20 minutes in.<\/p>"},"borderRadius":{"id":103579786,"value":"#{text.border.radius}"},"textColor":{"id":103579787,"value":"#{text.color}"},"backgroundColour":{"id":103579788,"value":"#0000"},"truncateHeight":{"id":103579789,"value":null},"padding":{"id":103579791,"value":"3"},"fullWidth":{"id":103579792,"value":"0"},"fullBackgroundColor":{"id":103579793,"value":"#{text.fullBackground.color}"},"published":{"id":103579794,"value":"1"},"conditions":{"id":103579795,"value":"[]"},"template":{"id":103759130,"value":"text"}}},{"id":4312318,"type":"mailContactForm","published":1,"size":{"x":12,"y":0},"order":13,"items":[],"properties":{"padding":{"id":103579828,"value":"6"},"spacing":{"id":103579829,"value":"64px"},"font":{"id":103579830,"value":"#{newsletter.title.font}"},"title":{"id":103579831,"value":"Contact us"},"copy":{"id":103579832,"value":"If you think that we\u2019d be able to help you with your club\u2019s next big project then we\u2019d love to hear from you! Fill in a few details here and a member of our team will be in touch with you ASAP to get the ball rolling!"},"stacked":{"id":103579833,"value":"0"},"backgroundColor":{"id":103579834,"value":"#{newsletter.background.color}"},"textColor":{"id":103579835,"value":"#{newsletter.text.color}"},"primaryActions":{"id":103579836,"value":"0"},"formBorderRadius":{"id":103579837,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":103579838,"value":"#{button.border.radius}"},"borderRadius":{"id":103579839,"value":"#{newsletter.border.radius}"},"contactEmail":{"id":103579840,"value":"automation@kitlocker.com"},"subjectLine":{"id":103579841,"value":"Showcase Form Entry\/case-studies\/pro-clubs-umbro-24-25"},"service":{"id":103579842,"value":null},"industry":{"id":103579843,"value":null},"tags":{"id":103579844,"value":"case-studies-pro-umbro-24-25,kitting-out-pro-clubs2425"},"extraInputFields":{"id":103579845,"value":"[{\"name\":\"First name\",\"type\":\"firstName\",\"required\":true,\"options\":[]},{\"name\":\"Last name\",\"type\":\"lastName\",\"required\":false,\"options\":[]},{\"name\":\"Email\",\"type\":\"email\",\"required\":true,\"options\":[]},{\"name\":\"Phone Number\",\"type\":\"phoneNumber\",\"required\":false,\"options\":[]},{\"name\":\"Club Name\",\"type\":\"text\",\"required\":true,\"options\":[],\"segmentationLabel\":\"\"},{\"name\":\"Your role at the club\",\"type\":\"text\",\"required\":true,\"options\":[],\"segmentationLabel\":\"\"},{\"name\":\"Club Postcode\",\"type\":\"text\",\"required\":true,\"options\":[],\"segmentationLabel\":\"\"},{\"name\":\"How did you find out about us?\",\"type\":\"dropdown\",\"required\":false,\"options\":[\"A Team You've Played Against\",\"Google\/Search Engine\",\"Facebook Ad\/Instagram Ad\",\"Friend Referral\",\"Instagram Profile\",\"Word Of Mouth\",\"Partners Of Kitlocker\"],\"segmentationLabel\":\"\"},{\"name\":\"Message\",\"type\":\"message\",\"required\":true,\"options\":[]}]"},"fullWidth":{"id":103579847,"value":"0"},"fullBackgroundColor":{"id":103579848,"value":"#{newsletter.fullBackground.color}"},"published":{"id":103579849,"value":"1"},"conditions":{"id":103579850,"value":"[]"},"template":{"id":119223206,"value":"mailContactForm"}}}],"properties":{"title":{"id":103579513,"value":"Kitting Out Pro Clubs: 24\/25"},"isStorePage":{"id":103579514,"value":"1"},"description":{"id":103579515,"value":"Find out more about our record breaking Umbro kits with Cambridge United, Carlisle United, AFC Wimbledon and Grimsby Town."},"ogImage":{"id":103579516,"value":"https:\/\/images.podos.io\/faosq6kqgxqtdvo2rre8oeczde9uoo3mgm9a4w5rtfqzyzes.jpg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":386790,"edited":true,"keyPhraseCampaignId":null}